We advise numerous agencies, media agencies and advertising professions on how to recognise and respond appropriately to legal pitfalls. We assist agencies to develop their creative ideas for new campaigns and promotions. We also conduct research into and protect claims, titles and trademarks, both national and international.
We assist agencies to venture into - and to push the boundaries of – the new dimensions of the digital age. Content marketing, below-the-line marketing strategies, viral communications, product placement and sponsorship - all these are familiar issues for us in this context.
Our legal support helps agencies to realise their creative ideas. We draft customer contracts, production agreements, and licensing agreements with right holders – or include the right holder in the case of music used in the context of commercials. Not infrequently, of course, the collecting societies (GEMA etc) also have a role to play.